About Us | Loth and Co | Home Decor Store | Online and retail

love of the home
Our Journey: From Across the Seas to Home

Loth & Co's story is one of transformation and homecoming. Beginning its journey in the United States, the brand thrived as a curator of elegant home decor, capturing the attention of a discerning audience.

In 2022, Loth & Co's path led back to its roots. Ruth, the founder, returned to her hometown of Tenby, Pembrokeshire, with a vision. This vision materialized in 2023, as the first Loth & Co retail shop found its place in Tenby's charming streets. Simultaneously, the brand's online presence was refreshed, reflecting its essence.

This journey spans continents and cultures, uniting heritage with modernity. Loth & Co's legacy lies in crafting spaces that embody sophistication. As we continue, we invite you to be part of our journey – one that has transformed a vision into a haven of curated design, echoing from Tenby to homes worldwide.

Who are Loth and Co?

Crafting Curated Elegance
At Loth and Co, we embark on a journey that transcends the ordinary, seeking treasures from unexpected corners to bestow your home with a distinctive flair. We are not merely a store; we are curators of elegance, meticulously handpicking pieces that whisper stories of refinement and sophistication.

Every item we offer has been chosen with care, each reflecting a harmonious blend of originality and accessibility. Our collections are a testament to our commitment to being fresh yet inviting, setting the stage for a transformative experience in home decor. Driven by our passion for artful living, we strive to create a haven where sophistication meets warmth. Our pieces are more than mere objects; they are a manifestation of our belief that beauty lies in the finer details.

With Loth and Co, you're not just acquiring decor; you're welcoming stories, memories, and timeless charm into your spaces. As you explore our curated selections, from the comfort of your home to our cherished retail haven, know that every item carries a piece of our dedication to elevating your living environment.
“ Wonderful Customer Service! The owners of this shop sent me emails communicating delivery updates and a personal email thanking me for my business. I love the sea grass tray I purchased and it looks perfect. Thank you Loth and Co.“
Laura Richie - Online Customer
Our Commitment to Interior Designers
With a deep appreciation for the art of design, we stand as a partner, working closely with Interior Designers. Together, we craft spaces that exude authenticity and elegance, celebrating the unique essence of each project.

We extend a special invitation to interior designers seeking bespoke solutions. Elevate your projects with Loth and Co's upcoming collections, tailored to embody your unique vision. Our team is dedicated to sourcing bespoke pieces that harmonise seamlessly with your design goals.
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